Mark Quadros

Are your employees scrambling to meet deadlines, overwhelmed by their growing inboxes, and feeling stressed out?

With only so many hours in the day, it’s crucial to the success of your business (and the sanity of your employees) to boost workplace productivity.

The costs of ignoring lagging output are steep. Disengaged employees cost U.S. businesses $483 to $605 billion each year due to higher rates of absenteeism and staff turnover.

So if you’re wondering how you can make your employees more...

Ten years ago, if you saw someone working out of a coffee shop, either you’d have assumed they are a university student or a job seeker.
In 2020, it’s the new normal.
Remote working or telecommuting has grown by a whopping 140% in the last 15 years and continues to grow unabated.
For organizations, this change brings a new set of communication challenges because let’s be honest, nuance is lost on email and emojis don’t exactly look professional when writing about the annual financial report, ...

The university I went to has a program called “Marketers of 2020”.
They started it in the early 70’s with the goal of creating marketers for the future (and not just for today). The program requires students to work together (collaborate) on projects that make an impact in the community before they’re allowed to graduate.
I’m not sure if they plan on changing the name (Marketers of 2100, anyone?) but it’s safe to say the future is happening now. And workplace collaboration is more important t...

Did you know that 54% of employees have left a meeting without knowing the meeting’s purpose? Or that 26% of employees think email kills their productivity?
We communicate from the day we are born, and yet, we still can’t seem to master it in the workplace. It may seem like team communication is hard – but it certainly doesn’t have to be.
Mastering communication is an art and a science. It takes patience and skill, but mostly, it takes practice. Together, let’s talk about team communication.
...

Growing a sustainable consultancy business is not an easy feat

Social media has quickly become the ultimate space to reach a massive audience and grow your brand to unlimited levels.
As of 2020, approximately 3.8 billion people are scrolling through their favorite platform. That opens almost infinite opportunities for businesses to put themselves in good positions and improve their performance.
This fact is also the reason why the competition is so fierce and why you need to prepare properly if you want to stand out from the crowd.
In this post, we’re go...

If you’ve ever wondered how huge brands maintain their massive social media presence, you’re not alone. It’s an impressive feat to manage several channels, let alone respond to customers and other questions in a timely manner.
With that being said, I want to let you in on a not-so-secret secret. Those huge brands (and a lot of other companies, too) leverage a social media content calendar with scheduling and automation to publish their content.
As a social media manager, you wear a lot of hat...

There’s no doubt that freelancing brings a lot of freedom.
But with that freedom also comes a tough truth: Nobody tells you that you’ll be spending a lot of time running your own business. From pitching and prospecting a gazillion leads to invoicing, there are several overlapping tasks.
For this reason, it’s important to leverage nifty tools to streamline and optimize your freelancing business, especially now, when landing clients can be a difficult feat.
I’ve compiled the ultimate list of to...

Image Credit: DepositPhotos
Mobile browsing has seen a huge surge and no doubt as smartphone usage rises, it’s only going to increase. And with easy-to-use, intuitive, and ‘no-coding required’ app builders available widely across the internet, it’s no surprise that competition is fierce.
So, your ground-breaking mobile app is going to need some serious marketing love. It’s no secret app marketing is a slow grind. Building awareness about a mobile app when millions of them flood app stores acr...

You have an attractive office on the 15th floor with magnificent views and 50 sincere employees with a great academic and work background. And they turn up for work 9 hours a day without fail.
Your brand is impressive, popular among the masses, and yet somehow the numbers don’t seem to go in your favor.
Why?
You constantly bark orders at your employees, set deadlines, and define goals for them. Everything is done on time and yet… something is lacking.
What is it?
Everything seems fine from ab...

Image Credit: DepositPhotos
So you’ve just built a fantastic app that you’re really proud of and you think is going to be the next big thing. But guess what? You’re not alone.
3,739 apps are published on the Play Store everyday. Furthermore, over 5,000 apps are submitted to the iOS store on a daily basis. While this is impressive, it doesn’t include the millions of apps that already exist on these platforms.
Unfortunately, many of these apps will never generate more than a handful of download...

What’s your customer service horror story? The one that made you swear off a company for good. The customer service that was so bad, no discount or Black Friday deal could entice you back.
According to a report by American Express, more than half of all Americans have scrapped a planned purchase because of bad service.
The cost of those negative experiences? $41 billion!
Keeping your customers happy when something inevitability goes wrong (whether it’s a service interruption or a global pande...

With the era of remote-working on the rise and the internet opening up a multitude of opportunities for talent and innovation to shine, more and more people have started to adopt a passive income stream into their lives.
Whether you’re finding it difficult to make ends meet or looking for ways to make a living out of an additional, untapped skill you possess, having an additional flow of income from a handy side hustle is beneficial.
One of the options available to you is affiliate marketing,...

You have created a presence for your business on multiple channels, and have also invested in creating valuable content across all the channels.
But your customers are still unsatisfied. You don’t need to go bankrupt to give your customers an excellent experience. All you need is an Omni-channel experience.
Companies that have the strongest omnichannel customer engagement strategies have an average customer retention rate of 89%, compared to just 33% for companies with weak omnichannel strate...

When brands brainstorm ways to improve customer service, building a community might not seem like the most obvious strategy.
It’s not even the second thing on a brand’s customer service annual strategic plan.
And therein lies its potential.
Brand communities are slowly being tapped into by many major brands as an essential piece to their customer service machine.
If you look deeper – community management provides insight into customer needs, expectations, desires, and it can tremendously enha...