Small businesses have something that international companies desperately seek. And that is more visibility and control over their supply chain transparency.
Supply chain operations no longer happen insulated from direct consumer contact. The technology boom and the rapid-fire spread of social media have brought many questionable supply chain decisions to light.
According to the State of Fashion report, 66% of consumers say that they would stop or significantly reduce shopping at a brand if th...
At the dawn of the social media boom, the CEO of Comscore Byan Weiner famously said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” Years later, Weiner’s quote is truer than ever before.
According to research from JungleScout, 54% of American consumers have purchased a product or service that they discovered through social media. Customers also use social media when hunting for brands and products. A who...
Today, more and more marketers like you make PR and branding efforts a top priority in their marketing strategy. Statistics show that brand consistency can increase revenue by as much as 33%. Still, you are not alone if you often struggle to have control over your brand’s narrative.
Press pages solve exactly that problem. How?
Press pages give you full control over which type of press coverage is being shared and how it is presented. You get to showcase your best media appearances and earn yo...
Knowing how to write a press release can be an excellent addition to a marketer’s skillset. It’s not an easy task, though. If you are used to creating other inbound-type pieces for the web, you might think that press releases are challenging to write.
They come with their own sets of formatting rules, language, and audience, but that’s the beauty of this medium; you just need to familiarize yourself with the basics, and then you’re free to get creative.
In a time when the majority of U.S. adu...
Today, brands rely heavily on data visualization to communicate through reports to senior executives, internal teams, and even their customers. And that’s not surprising, considering the human brain processes visual content 60,000 times faster than text.
Keep reading to understand what data visualization is and why it’s crucial in 2021.
Table of Contents
Benefits of Data Visualization
Emerging Data Visualization Trends in 2021
What Is Data Visualization?
Data visualization is essentially the ...
With so many businesses jumping on the email marketing bandwagon, it is becoming all too easy to fall behind the competition with an old-fashioned snail mail newsletter.
By 2023, the number of global email users is expected to grow to 4.3 billion users. Businesses and individuals today need to have an email marketing service to drive revenue and stay relevant with their customer base in today’s world.
This article will show why you need email marketing services to grow your business and help ...
Spoiler alert! I know why you’re here. It’s time to build a content framework for your marketing playbook.
Don’t worry, you’re not alone in your search. The amount of content that modern marketers need to create and post is overwhelming.
Today, 70% of marketers are actively investing in content marketing.
It’s worth the time and effort. But there needs to be a way to standardize the content creation process at scale.
A content framework is a repeatable process that helps you outline a single ...
Roughly 68% of website traffic comes from search engines. Naturally, that makes search engine optimization (SEO) extremely important for ecommerce websites.
If you develop a good SEO strategy, you will boost your traffic, increase your sales, and drive your business to new heights. But neglect SEO, and your eCommerce website may get lost amongst the 1.8 billion websites on the internet. If you don’t want that to happen to you, make sure you read on.
Create a strong foundation for ecommerce SE...
Did you know that social platforms saw an increase of 1.3 million users every day in 2020? And the number of active email users in 2023 is predicted to reach 4.3 billion.
Now consider the results if you combine the two.
If you’re online, you can’t ignore either social media or email marketing. Both are indispensable to your overall digital marketing strategy.
Both offer a feel of transparency, let you engage your audience more personally, and provide an incredible way to facilitate outreach.
You can reach people anywhere and everywhere with email marketing. Email knows no geographical bounds.
Still, you have to pass several hurdles to get to a conversion (think: subject line, copy, CTA, landing page, etc). Now throw a language barrier into the mix. It may be the hidden bottleneck in your conversion rates.
A survey revealed that 60% of global consumers “rarely or never” buy from English-only websites. That’s a huge revenue opportunity to leave untouched.
In the U.S. alone, multicu...
In the digital age, you get to reach your customers through dozens of channels. They often use these channels multiple times a day.
The question is: is it worth reaching them everywhere?
Let the numbers speak for themselves. Today, about 44.8% of internet users say they turn to social channels when looking for information about products or services. 91% of consumers who follow brands on social media will also visit their website at some point.
Expectations are high to run a brand that’s activ...
Natural disasters can be a nightmare for small businesses. Be it a hurricane, a global pandemic or even an unfortunate fire on the premises; their unpredictability leaves businesses vulnerable, especially if they haven’t got a solid recovery strategy in place.
Small businesses need to build disaster preparedness into their business plans. Assessing the probability of your business being exposed to natural disasters like floods, earthquakes and more can keep you on top of your contingency plan...
Holidays are a busy time for businesses. Sales peak, web traffic surges, and plenty of engagement opportunities sprout up within the customer experience.
According to eMarketer's 2019 report, retail sales were as high as $1.007 trillion during the holiday season, surpassing the trillion-dollar mark for the first time in history.
But, once the holidays are over, most businesses see marketing and sales numbers return to normal. Customer demand slows and the outstanding performance they saw in D...
The initial phase of starting your blog is one of the most fun and exciting parts of your journey.
After pouring all that time and effort into the ideation process, researching your target market, and narrowing in on your niche — this is the part where your efforts begin to pay off.
However, in order for your blog to be successful from the get-go, there are certain steps you have to take to lay the groundwork. That's right: There's research involved in this stage, too.
If you don't have a goo...
Collectively, 103 trillion emails are sent worldwide every year … that's not a typo.
And 58% of people check their email before doing anything else online. It's no secret that email isn't dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look.
There's a reason 81% of businesses rely on email marketing for customer acquisition — the impressive return on investment (ROI).
We all know it's important. Yet many marketers get lost in the trillions o...