In this day and age, everyone knows it’s all about getting personal.
The old motto, “it ain’t personal, it’s just business” doesn’t apply to the current marketing environment where consumers thrive off of making connections that drive impact. The one-size-fits-all marketing strategy simply will no longer cut it.
This is exactly where content personalization strategies come in.
Content personalization is all about providing customers with content tailored specifically catered towards their ind...
Most people only think about their work performance during an annual performance appraisal, which in most cases is way too late.
After all, improving work performance is not an overnight process. There is no secret hack.
Instead, it takes creating a system based on the mutual interaction of different strategies, tools, and of course, a lot of experimentation.
A good place to start is by measuring your current performance and going about it with a clearly defined agenda.
In this article, I sha...
No matter how great your job may be, the benefits from working for yourself are much superior.
After all, you have flexibility over the what’s, whys and hows of your work—and in general, you have a lot more freedom.
That said, taking the leap to get there might be a little daunting. Sure, it sounds like a lot of responsibility and you’re taking a risk leaving a secure job to do something on your own.
However, once you’re reaping the lifestyle benefits self-employment, you’ll live an (accompli...
Not all consumers want to buy right away. Some want to just satisfy their interests while others may look for viable solutions.
In fact, most consumers requesting information will not make a purchase for at least three months.
This intriguing statistic drives the importance of creating actionable content throughout the buyer journey, but even more so at the top of the funnel.
After all, if you aren’t attracting the right leads from the top, all your bottom funnel marketing would be in vain.
I’ve been freelancing for over a year. Since then, I’ve scaled my freelancing business and more than doubled my income in a short time. How?
Well, there are many things that have contributed to my success, but one thing that’s been a major enabler is branding. Most people think branding is just for power players, but this couldn’t be further from the truth.
In fact, freelancers need branding more than most because a majority of their clients hire them through the internet. After all, no clien...
Back in the day, brands could easily get away with generic push marketing.
We weren’t being marketed to. We were being marketed at. No authenticity. No context. No accountability.
But today? Those days are over.
The consumers of 2019 are skeptics with a zero-tolerance policy for BS marketing. They hate being sold to, but love personalization. It’s no surprise marketers experience an average increase of 20% in sales when using personalized experiences.
However, marketing now experiencing a sei...
Have you heard of people with the ability to multitask?
You know, those that handle client calls while sending emails, or those that can talk with a coworker while finishing up a report.
Most likely, yes, especially from typical ‘productivity gurus’ you find at work.
But the real question is—are they really giving their full focus to any one of those tasks?
Well, not really.
Multitasking and is not the same as being productive. As Steve Uzzell says in The One Thing, “Multitasking is merely th...
So you want to become a freelancer, work from home (or while traveling), and make a decent living?
Sounds like a fantasy but that's the life I've been living for the past several months. Read this article to find out how you can do the same.
In today’s marketing world, personalised marketing has quickly become the gold standard and for good reason —
81% of consumers want brands to understand them and know when to approach them (and when not to).
87% of consumers say that personally relevant branded content has a positive impact on how they feel about that brand.
63% of consumers are highly annoyed by the way brands continue to rely on repeatedly blasting generic ad messages.
The stats clearly state one thing — personalisation mat...
Looking back, the first client I ever landed was because of my website! And even today, a majority of my clients have hired me only after checking out my freelance site. Do you have a website? If not you definitely need one! Learn how a website has helped me and how to make your own.
Are you a business owner looking to develop an effective content marketing strategy?
Or maybe a content marketer looking to broaden their industry knowledge?
Bottom line if you’ve come here looking to (completely) understand the critical difference between B2B and B2C content marketing — you have come to the right place!
While B2B and B2C companies have a lot in common, there are a few underlying differences — that make their content marketing strategy VERY different.
In this article, I talk ...
Imagine this: The social media campaign for your business goes viral, and your website is getting over 100,000 visitors, but watch out for that — ” BAAM!
It suddenly crashed.
What will you do in this scenario? Call your host provider and yell at them? Maybe plead for them to move your website to a new server ASAP?
Whatever you do is a waste — you (or your client) could have just lost over 100,000 precious visitors!
Remember: Views are just a vanity metric and don’t even show the actual loss i...
This is a guest post by my friend Mark who blogs at Dherealmark.com
Lately, I’ve noticed a lot of BS in the hosting review industry and this is because there’s a lot of affiliate money that can be made through a manipulative “genuine hosting review” this is why I decided to share my honest thoughts on my experience Siteground and specifically the Grow big plan.
WAIT! Am I full of Shit?
Here’s a screenshot of my bill for SiteGround’s GrowBig Hosting
I host all my websites via Siteground hostin...
Over the past few months, I’ve been hustling my ass off freelancing as a content marketer for multiple online-business’ and blog publications.
From writing witty blog posts to copywriting engaging landing pages — you could say that I’ve done it all!
Disclaimer: This is a massive 3000-word article. Feel free to skip through sections that interest you the most.
What's on the agenda:
Is this guy a landing page expert?
If you’re reading this, you’ve most likely come across a “How I used this land...
If you search online for “How to build a WordPress website without coding” you’ll find articles that were published back in 2015…
These articles are short, outdated and barely serve their purpose — teach you how to build websites without code in 2019!
Fortunately, you found this article and don’t have to worry about wasting your time and energy learning something outdated.
Here are TOP 3 reasons NOT read this article:
You don’t want to learn how PROS are building WordPress in 2019