Mark Quadros

Over 80% of a website's traffic starts with a search query. There are tens of thousands of people out there looking for what you have to offer, and it's your job to make it easy for them to find you.

SEO professionals are in an eternal battle with a bunch of robots.

From TikTok ads to Youtube guru’s selling you marketing advice, there’s no shortage of ideas on how to grow your Software as a service (SaaS) business with social media marketing.
But here’s the problem.
How do you choose a social media marketing strategy that aligns with your brand, software, and customers while staying on top of the latest trends? Navigating the world of social media marketing can be tricky, so instead of rolling the dice, it’s essential to develop a tried-and-true social m...

Cold emailing is a lot like cold calling and door-to-door sales. It can feel a lot like doors slammed in your face and abruptly disconnected calls, that is unless, you learn to do it right.
The goal for your cold email strategy is to get people to open it and read that first sentence that hooks them in.
A study found that 48% of customers believe the first interaction is the best time to earn their loyalty. Your first cold email is your chance to do so.
Your goal should be to write an email p...

Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don’t need a bachelor’s degree or certificates from fancy schools anymore.
In most cases, all you need is a laptop. With salaries, on average, around $60,000 in the U.S., it’s no wonder that the marketing manager role still ranks in the Top 100 jobs, according to the U.S. News and World Report’s list.
This sounds easy as cake, right? Sure, but how do you get started if you have no prior experience as a ...

If an egg can gain a social media following, so can you.
Social media platforms compete against one another in attracting businesses of all sizes and leverage social media as sales generating machines.
With the launch of Instagram Shopping, this era is the best time more than ever to set up shop on social!
In this brief guide, I’ll help you understand how you can leverage social media to drive traffic, raise brand awareness, and generate sales for your online shop.
Why leverage social media f...

How much does it cost to acquire a new customer? According to Hubspot, it can cost anywhere from $7 to a whopping $400!
What if I told you there’s a way to get around that cost and land new clients without paying a single cent?
Try our online invoicing software for free
That’s the power of referral. It’s the reason why it’s such an important part of the customer acquisition equation.
But how do you get a slice of the referral pie without stinking of desperation?
In today’s post, you’re going ...

When you think about forming strong, sustainable customer relationships, the first thing that comes to your mind is improving customer service and support. Of course, you want your customer-facing teams to be quick-witted and attentive when helping customers solve their concerns.
But customer retention is not just limited to providing top-notch customer support. Neither is it about creating special offers and competitive pricing meant to encourage customers to spend more money with your brand...

Advertisements are everywhere.
From display ads to non-skippable ads on YouTube and influencers with #spon on Instagram, ads are becoming harder and harder to avoid.
With new research showing that Millennials don’t respond to ads, what’s a business in 2020 to do?
The answer is simple — content marketing.
If you roll your eyes every time you hear the phrase, “Content is king”, or you’re still on the fence about the actual benefits of content creation, you’re in the right place.
In today’s post...

Whether you’re a content, email, or social media specialist, at your core, you’re a marketer; a person who’s primarily responsible for raising brand awareness, generating traffic and leads, and — if you’re truly worth your salt — even converting them and retaining them.
That’s a heck of a job. Anything and everything you’ll do to be successful at it essentially requires you to use words in the form of a blog post, email newsletter, social media caption, and so on, to spark a desirable action ...

Companies in the U.S. lose approximately $62 billion every year because of poor customer service. And more than 50% of people will never do business with companies who offer a negative experience.
While speed and productivity aren’t the only things that matter when it comes to high-quality support, they have a significant impact.
Want to know a secret? Feeling unappreciated is the #1 thing that pushes customers away. And the best way to make sure they feel appreciated is to respond to every c...

It’s been a few months since the novel coronavirus pandemic took charge of the human race, impacting almost everything from our purchase priorities as consumers to how we work.
Speaking about the latter, the state of crisis coerced a global work-from-home experiment that has since altered some long-held misconceptions about remote work.
However, the COVID-19 pandemic is not the sole impetus behind remote work propelling to the forefront. Recent numbers suggest that the amount of people who wo...

Remote is the future – but are you ready for it?
In 2020, remote workers are operating from everywhere you can imagine, including coffee shops, libraries, co-working spaces, and home offices. The choices are endless, which is scary and empowering for both organizations and employees.
There’s no doubt navigating this new world can be tricky, so I’ll give you everything you need to know about remote work in this ultimate guide.
What is remote work?
Remote work is any form of work where workers ...